November 19th, 2015
Yitzy Kasowitz, of St. Paul, is the founder of JBrick, which creates custom Jewish-themed Lego sets
By ERIN ELLIOTT BRYAN / Community News Editor
When Yitzy Kasowitz first met his wife, Channie, she asked him what his dream job would be. A Lego master builder, he told her.
Now, more than 10 years later, Kasowitz says, “Be careful what you wish for.”
By day, Kasowitz is an expert builder at Brickmania, a Minneapolis-based company that creates custom military Lego sets and accessories. By night and weekends (and whenever he can find the time), Kasowitz is the designer at JBrick, the company he founded that creates and builds custom Jewish-themed Lego sets. (Channie, who has a degree in finance, is the business manager.)
“When I was a kid, I wanted to buy a Jewish Lego set and it wasn’t available,” Kasowitz told the AJW during a recent interview at his home in St. Paul. “Now we like to create smiles around the world.”
Kasowitz explained that Lego does not create anything military or religious, which provides opportunities for companies like Brickmania and JBrick. The pieces used in these custom sets are Lego and come from a variety of resellers around the world, or from the Lego Store at Mall of America. Kasowitz uses only new pieces; nothing comes from a garage sale.
(Lego does not sell wholesale, and does not authorize or endorse Kasowitz’s products.)
“It is Lego,” Kasowitz said. “It’s not just Lego compatible.”