November 19th, 2014
Yoni Bloch is a well-known Israeli musician, and he’s also making it big in interactive digital technology
By MORDECAI SPECKTOR
When Israeli rocker and interactive digital video entrepreneur Yoni Bloch called the Jewish World recently, he was stuck in Tel Aviv traffic.
He’s from Be’er Sheva, and when I expressed the desire to visit the Capital of the Negev, Bloch tersely responded, “Don’t go.”
And he expanded on this bit of advice: “Don’t go to Be’er Sheva, it’s the most boring city in the world.”
Dec. 3 at Sabes JCC
Bloch probably isn’t in line to head the Negev regional tourist bureau.
When I mentioned that you can visit the desert home of David Ben-Gurion, Israel’s first prime minister, at Kibbutz Sde Boker, a ways south of Be’er Sheva, the 33-year-old musician quoted Ben-Gurion’s statement in Hebrew, then translated: “We will flourish the desert.”
Israel will make the desert bloom.
“There’s a lot of dreams about Be’er Sheva one day becoming a very important area; but those dreams are only dreams,” Bloch concluded.
The popular Israeli singer-songwriter will appear 7:30 p.m. Wednesday, Dec. 3 at the Sabes JCC in St. Louis Park, as part of Culture Blvd IV, the series sponsored by the Israel Center of the Minneapolis Jewish Federation.
The American Jewish World is a media sponsor of the event.